Greaves has previously held a number of senior and board level positions representing foodservice across United Biscuits, Heinz UK and McCain GB. Most recently he has led his own foodservice consultancy.
Pete Ward, chief executive of Young’s Seafood Limited, said: “I am pleased to welcome Adrian Greaves to our team. He brings a wealth of foodservice experience and expertise, which will help us to achieve our strategic plans.
“We want to inspire people to enjoy fish now and for generations to come with great quality seafood. Adrian will play a key role in making this vision a reality with our foodservice customers, from restaurants to schools, and from hospitals to fish and chip shops and other foodservice outlets.”
Young’s Seafood Limited provides chilled and frozen products across the foodservice industry.