Sticking to the company’s traditional branding, the revamped site has a clearer layout for accessing product information, recipes and specific insight for individual sectors.
These new features sit alongside existing ‘fishy facts’ and Young’s foodservice news, but with new styling and design elements as part of its ‘brand refresh.’
Foodservice director Adrian Greaves said: “Young’s is delighted to launch its new website to provide foodservice operators a more informative, user-friendly site which better represents our brand and the solutions that our products provide.
“The new design is more visually appealing, informative and better reflects our brand identity.
“What’s more, the layout is easy to use and navigate, which in turn provides a more rewarding online experience.”