According to the YouGov research 6% of Brits describe themselves as vegetarian, 11% say they are flexitarian, 2% are vegans and there are around 3% of Brits who are pescatarians. Eight in ten Britons (82%) say they often pay attention to what they eat. However, 16% don’t – with slightly more men (18%) than women (13%) saying they don’t pay attention to their food.
When it comes to specific food types, around three in ten Britons report paying a lot of attention to their sugar intake (30%), processed foods consumption (29%) and the amount of water they drink (29%). One in four (26%) say they pay a lot of attention to their vegetable consumption and 23% on how much salt they use.
Half of Britons (51%) say that taste is most important when it comes to food, twice as many (24%) who say that the most relevant factor is how healthy the food is. One in five Britons (18%) say cost is their most important priority, with those aged 16-24 (22%) most likely to cite expense and those aged 60+ (12%) the least likely.
A third of Britons (33%) report that they’ve grown food themselves, with 10% saying they grow ‘some’ of the food and another 22% say they grow ‘very little’ of their own food. Most Britons (65%) don’t grow any food.