The new TV commercial, which has replaced the current cricket creative, uses a flippant act of poor waste paper disposal to showcase why proper really matters, transporting the viewer to Brewtopia - a place where Yorkshire Tea leaves no stone unturned in its pursuit of the perfect brew.
The 60 second advert features 125 Yorkshire Tea employees from all areas of the business and it will be supported by outdoor, PR, digital, experiential and social media.
Kevin Sinfield, marketing manager at Yorkshire Tea, said: “Our TV commercials are known for their sense of fun, warmth and quirky Yorkshireness, and this one is certainly no different in capturing everything we stand for.
“We’re still very much a nation of tea drinkers and yet, all too often, there is a sense of apathy towards the product. This campaign is about changing that and challenging the nation’s tea drinking habits and brand choice by demonstrating why proper really matters.
“The Yorkshire Tea brand already has a strong emotional relationship with its existing customers, and we believe this latest campaign will enable us to build on this by growing our loyal fan base and attracting new drinkers into the brand.”
Yorkshire Tea is made by Taylors of Harrogate, an independent family business, which has been blending teas in Yorkshire since 1886.