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Available from 1 June, the new pack is targeted at education, casual dining and food to go channels.
Targeted at education, casual dining and food to go channels, the move to this new carton pack will save 88% plastic (versus the current NAS plastic bottle) and is 100% recyclable.
Chris Gardiner, customer development manager at FrieslandCampina UK said: “With childhood obesity concerns continuing to be high on the agenda, there’s never been a more timely occasion to bring this unique No Added Sugar product to the sector. Plus, parents have told us how hard it can be to find a healthy drink option that kids want to drink out of home. We’re proud of the new packaging format, which is not only easily recycled, it prevents spillages and is easy to drink.
“We know that people love Yazoo – you can find it in over 3.4million households across the UK – so outlets are missing a trick by not including it in their drinks range. YAZOO No Added Sugar is packed with all the benefits you find in milk – protein, calcium and vitamin B2, and it comes in two tasty flavours; chocolate and strawberry, which kids love.”
The 200ml carton will be available in Flavoured Milk Category’s two flavours: strawberry and chocolate.