The Earshot prize is centred on five ambitious goals for the planet to be achieved by 2030. The Earthshots include protect & restore nature, clean our air, revive our oceans, build a waste-free world and fixing our climate.
Prince William, said: “The Earth is at tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate and problem solve.
“People can achieve great things. The next ten years present us with one of our greatest tests- a decade of action to repair the Earth.”
Every year from 2021 until 2030, Prince William and The Earthshot Prize Council will crown five winners (one per Earthshot a year), who’s evidence-based solutions make the most progress towards these goals.
Marcus Gover, chief executive of Wrap, added: “When we waste, we are not just wasting what we throw away. The waste we see is the tip of the iceberg. We don’t see all the energy, carbon, water, time and care that went into making what we discard.
“The true footprint of waste is often huge. With food for example, the true cost of food waste is over ten times the disposal cost, and the global greenhouse gas emissions caused by food waste are six times those from aviation.
“It’s time for a world without waste and that’s what the Earthshot Prize is about. We are delighted and proud to be a Global Alliance Partner of this critical initiative.”