He is known for his work on brands that are both commercially successful and champion sustainable behaviour, tackling issues of plastic, food and packaging waste. Munden is also chair of Ad Net Zero which is working with the advertising industry to deliver sustainable behaviour change and Net Zero goals by 2030.
Commenting on his appointment, Munden said: “I am delighted to join WRAP at this key stage in its twenty-year history. The next few years will be critical for people and the planet. Climate change will only get worse, and resources will only become more strained and less secure unless we act now.
“From food to plastics, we must change how we treat our world, the way we use its resources, and reduce waste. I see WRAP as a major force in the fight against climate change, and a key organisation building systemic change through an increasingly global network of collaboration with both governments and business.”
Munden, who stepped down from Unilever earlier this year, officially joins the climate action NGO later this month to replace Julie Hill who was chair for two consecutive terms.
Richard Swannell, interim chief executive of WRAP, added: “We are delighted to have Sebastian join WRAP. He brings a huge wealth of experience and drive for putting sustainability at the heart of how businesses operate that has truly changed business culture.
“He has been a huge supporter of WRAP’s work in transforming our food and plastic packaging systems - helping us launch the UK Plastics Pact in 2018 and supporting the Courtauld Commitment 2030 throughout his time at Unilever. I look forward to collaborating with him more closely.”