18th Mar 2010 - 00:00
Abstract
A new survey has shown that businesses in the UK would benefit from a £3.2 billion cash bonanza and morale would be boosted with a World Cup in England in 2018.
The findings were revealed in new research undertaken by energy firm npower and coincides with the official England 2018 World Cup Bid putting forward its business case. More than 82% of bosses polled believe a World Cup would be great for business, with 55% saying it will deliver major financial benefit, while 63% say it would boost morale. England 2018 states that the tournament could bring a £3.2 billion cash injection to England, with much of this likely to benefit small businesses such as pubs, hotels, restaurants and retailers. FIFA will make the decision on which county hosts the 2018 World Cup in December 2010.