Winners of Pritchitts' 'My Viva' competition announced

The well deserved winners have won a range of sports equipment worth a total of £800 for their schools, after designing their own Viva milk pack. The Pritchitts 'My Viva' competition was launched to encourage children in two age categories to use their own creativity to help understand the benefits of a healthy, active lifestyle. Simon Muschamp, head of marketing at Pritchitts said: "The standard of design work and creativity has been brilliant. It is vital that children are aware of how important dairy is to a healthy, balanced diet and milk provides all the crucial nutrients that children need. "We are committed to supporting schools in communicating this and will continue to develop new ways of promoting healthy eating to pupils, through projects such as the 'My Viva' competition." Viva Milk comes in three flavours; strawberry, banana & chocolate and contains no artificial colours, flavours, sweeteners or preservatives.