75% of people order a cooked breakfast when eating breakfast out-of-home, with 70% most likely to order a ‘Full English’ followed by scrambled eggs on toast. The top three items consumers want, according to Aviko’s research, are sausages and bacon (52%), followed by eggs (23%) and hash browns (18%).
Mohammed Essa, general manager UK and Ireland, Aviko, said: “Caterers who carefully consider their morning menus can really profit. A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity. This is all great news for operators looking to deliver the breakfast of champions.
“Our research found that 80% of people would expect to pay 50p more if their breakfast was served with a hash brown. This presents an important profit opportunity for caterers – especially given that they can increase the revenue per ticket by as much as 30%+.”
Also, 80% of people do not think there are currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are limited. Aviko suggests this presents an opportunity for caterers if they begin providing breakfasts for special diets.
Aviko offers a range of chilled and frozen potato specialities made by chefs, for chefs from hash browns through to premium fries, mash and roast potatoes. Below is an infographic and video of Aviko's research.