Charlotte, who steps into the newly created role on 1st February 2023, will head up William Murray’s foodservice team supporting chief executive Anita Murray and managing director Fiona Hamilton in delivering ideas, smart strategies and commercial results for clients.
Fiona said: “I’m thrilled to announce Charlotte Jackson as our new head of foodservice. Our aim for 2023 is to help our clients become even more successful. Charlotte’s 18 years of foodservice experience and unrivalled knowledge of the market will help us stay focused on delivering results to our clients.
“Charlotte’s appointment comes at the same time as the launch of our new brand. Over the last two years we’ve evolved considerably as an agency: splitting into foodservice and retail divisions; creating our joint venture, Taste Shakers, which takes restaurant brands into retail; and launching our Collective, which gives clients access to social strategy, creative design and data in a cost-effective way.
“The new-look branding and website have been designed to show William Murray as we are today. It represents the agency’s bold approach and ability to get commercial results for clients.”