Offering a selection of dine in and takeaway choices for customers, Smith’s Kitchen is the first own-brand café format opened by the retailer as WHSmith expands its offer for customers.
The café menu has been designed for hospital customers including NHS staff, patients and visitors, and includes ‘must-haves’ such as coffee sourced from a local roastery as well as hot breakfast choices, including patisserie freshly baked in-store.
Alongside the café, Smith’s Kitchen also offers the recently launched Smith’s Family Kitchen food range comprising more than 30 quality products from sandwiches to salads to baguettes and wraps.
Andrew Harrison, UK travel managing director of WHSmith, commented: “Whether it’s in a hospital or on their journeys, customers tell us that quality food and drink options are what they prioritise most in the different locations we serve.
“That’s why we have been doubling down on our food ranges and formats to ensure our customers don’t need to compromise on quality or value, as demonstrated today with the launch of Smith’s Kitchen. With the opening of our first ever own-brand café coming hot on the heels of our newly launched own-brand food range, this shows the pace of innovation across our business and commitment to delivering quality experiences and products at WHSmith for our customers and partners.”