The companion feature gets to work as soon as the customer starts searching, informing them with a, ‘You may also need…’ message alongside products. Once clicked, they will see up to four products that complement their chosen item.
Ian Moore, strategy & digital director at Bidfood, said: “We place the customer at the heart of everything we do at Bidfood. This new and exciting companion feature is not only a testament to how much we care about improving the customer journey, but to how much our dedicated ecommerce team are constantly developing and innovating our online platform.
“Online ordering is a key purchasing method for our customers and this feature is even accessible through the Bidfood Direct app. We’re constantly seeking to equip our customers with the right tools to keep their journey as streamlined as possible and make our customers’ lives easier.”
The Bidfood Direct website also helps customers to navigate through legislation including Natasha’s Law and calorie labelling.