Having already quadrupled since its launch last year, the advance order range offers premium fresh meats, fish, poultry, fruits, and vegetables, sourced from local UK-based suppliers.
Freshly cut steaks and portioned fresh chicken are all prepared to order then carefully vacuum sealed to preserve freshness. Boxes are labelled by customer name and sent directly to the local JJ branch for collection or delivery.
Sezer Ozkul, chief product officer at JJ Foodservice, said: “We work with specialist butchers who only cut the meat once the order has been placed. It doesn’t get fresher than that – it’s just like having your own personal butcher.”
The advance order range includes fresh beef T bone, fillet, ribeye, and sirloin steaks as well as pre-marinated and pre-cut fresh poultry and fresh fish. The marketplace is being used to trial new concepts including premium chilled, readymade meat and vegan lasagne.