The ‘Festive Favourites’ campaign puts an ‘innovative twist’ on traditional Christmas foods. Brakes has elevated salmon with some on-trend flavours, including orange & fennel pollen as well as beetroot.
Brakes has launched guides around festive classics like turkey and salmon, including step-by-step support to help caterers understand and maximise these commonly used ingredients. To support the Christmas campaign, Brakes has launched almost 150 new products.
Leon French, Brakes customer marketing director, said: “For many professional kitchens this year is going to be a challenge to meet the demands of Christmas, which is why we’ve taken a much more wide-reaching approach to our Christmas campaign.
“Our mission is to support our customers and this year that is as much about delivering solutions as it is about delivering new products. We know how critical this Christmas is going to be for the foodservice sector, so we’ll do our utmost to provide the products and solutions to help make it a success.
“You’ll still see the innovative, market-leading new products that you’d expect from Brakes, but this year we’ve delivered it with a lens on what can really help customers deliver a successful Christmas from our freezer to plate in five minutes, to our 70% margin menus, to the resources we’ve created, including point of sale that can be downloaded direct from the site.”
Brakes has also created sector specific content for the care and education sectors, including recipe ideas, resources and even Christmas quizzes to entertain residents.