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Wholesaler Booker launches new function Chef Central

4th Aug 2023 - 06:00
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Chef Central
Abstract
Booker has announced the launch of a new business function called Chef Central, which has been developed to serve multi-site, regional and national account businesses.

Chef Central will utilise the existing Booker Group infrastructure to be a low cost, high service option in the sector for new customers to Booker. Using Booker and Best Food Logistics network to move customer orders across the UK, customers can benefit from a low cost operation.

John Dolan, sales director at Chef Central, said: “Larger customers have been asking us to help them. They have seen Booker supporting the independent sector strongly by helping them to offset rising costs across their business with a constant need for value, quality, availability, consistency and customer service.

“We believe that our scale will give us a unique advantage to deliver all of this for the customer. Our network and supplier relationships ensure great service and availability and this is coupled with an excellent range that eliminates costly expansion and duplication, while covering everything a large catering company needs.

“We believe Chef Central will offer a unique proposition that delivers real cost price value for them without any compromise in service, coupled with extensive account management and supply chain excellence for all sectors of the foodservice market.”

Written by
Edward Waddell