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What food will football fans be ordering during the World Cup?

15th Nov 2022 - 06:00
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Abstract
A survey of 2,000 football fans has revealed that more than half plan to order food online for match viewing, with turkey and mince pies on the menu.

New research from on-demand delivery business Gophr suggests that this year’s winter World Cup in Qatar, which starts on November 20th and finishes on December 18th, has got fans in the festive spirit when it comes to match-day food.

More than half (54%) of them plan to order online for the World Cup and there are plenty of familiar Christmas staples on their wishlist menus.

The research, which surveyed 2,000 football fans across the UK, revealed that 18% were planning to have turkey while cheering on England and Wales, while 16% are going to be stocking up on mince pies for the tournament.

The Christmas mainstays, however, were beaten to the top spot by burgers (26%) and pizza (38%).

The results also showed that Londoners were the most likely to indulge in Christmas grub, with 32% planning to order a turkey, while 22% said they would be snacking on mince pies as the goals fly in.

Meanwhile, fans in the Northeast are the most likely (32%) to have food delivered during the World Cup, while almost half (47%) of 18-24-year-olds are getting ahead of the game, and plan to order ahead of matches.

Seb Robert, chief executive and founder of Gophr, said: “This is going to be a World Cup like no other. Not only is it being hosted in far-flung Qatar, but it will be during the festive period - one of the busiest times of the year for delivery.

“It makes sense then that Christmas food and snacks are making an appearance on the match-day line-up, and the delivery sector is going to have to be on its A-game for an even busier period than usual.”
 

Written by
David Foad