The Devon based company is challenging the UK market to reduce its plastic use and to adopt more sustainable packaging.
Charles Baughan, managing director of Westaways, said: “We knew we were doing the right thing in challenging the need for producers to use plastic trays wrapped in films that cannot easily be recycled. There are over 400 million packs of meat products sold in the UK every year packed this way.
“I hope this ground-breaking innovation by our small team will challenge the whole sector. Here in South West England we live in a wonderful part of the world, and we know that packaging does not always end up where it should, we feel strongly that doing nothing is not an option.”
To create the certified compostable packaging, Westaways spent three years trialling materials to replace the plastic tray. This led them to using a card tray and sleeve made from sustainable sourced wood pulp.