The multi-year deal marks WRU first-ever collaboration with a coffee brand. Fans were able to enjoy Reviva Coffee at the Principality Stadium during the 2025 Guinness Six Nations.
Leighton Davies, WRU chief finance officer, said: “This partnership is a perfect fit, as both Welsh Rugby and Reviva share a passion for quality and excellence. Reviva’s coffee will bring an exciting new element to our matchdays, and we’re delighted to offer our fans a truly premium, sustainable coffee experience when they visit Principality Stadium.”
All Reviva Coffee beans are sourced from Rainforest Alliance-certified farms, known for their rigorous standards in environmental conservation, community well-being and sustainable agricultural practices.
Mike Jones, chief executive of Reviva Coffee, added: “We’re incredibly proud to be the first-ever coffee brand to partner with the Welsh Rugby Union, and bring together two brands with bold ambitions. Welsh Rugby has a passionate and dedicated following, and we’re excited to be part of that journey. We can’t wait to see fans enjoy our coffee at Principality Stadium during the Six Nations and beyond.”