As part of a comprehensive national investment scheme, Hopwood Park was officially opened to the public today (March 13th) by Welcome Break CEO Rod McKie, and Cllr John Ruck JP, Civic Head of Bromsgrove District Council.
The refurbishment represents circa £1,000,000 investment by Welcome Break, and has created 20 jobs in the local area.
Rod McKie, CEO of Welcome Break commented: “Hopwood Park is the first of our sites to be re-launched this year, after an extensive £1,000,000 investment. Over the next three months, five of our other sites will complete their renovations after a similar level of capital expenditure, ensuring our customers can enjoy even more of the warm, comfortable and rewarding experience that we’re known for, as well as top quality food brands and wider choices.”
The new food court at Hopwood Park includes an extended range of food and drink offerings, including Subway, Harry Ramsden’s, Starbucks and Waitrose.
After the success of the initial three re-launches in 2014, this development is the first Welcome Break site in the UK to be re-launched this year with the brand’s new format and another five further sites in the Welcome Break estate will also receive a makeover over the coming year, including Leicester Forest East, Corley, Warwick, Gordano and Fleet.
In a further extension to its investment programme, Welcome Break has also opened six new Starbucks drive-thrus across its portfolio, at Fleet North, Hartshead Moor East, Membury West, Membury East, Gordano and Warwick South.
Founded in 1959, Welcome Break has 27 sites across the UK and attracts 80 million motorway customers annually.