Brands such as Tossed, Harry Ramsden’s and Subway opened at the service station, which is off Junction 23 of the M25 in Hertfordshire, on December 2nd by Welcome Break CEO Rod McKie, local Conservative MP James Clappison and the Mayor of Hertsmere, Cllr Carey Keates.
Rod McKie, CEO of Welcome Break, said: “South Mimms represents a new chapter in the Welcome Break story, and provides customers with even more of the warm, comfortable and rewarding experience that we’re known for.
“Our customers told us that they wanted a wider selection of good food, including premium brands and wider choices to meet different nutritional needs. The brands on offer at Welcome Break really offer something to everyone, and the new environment provides the ideal place in which to enjoy them.”
The refurbishment is part of company-wide £1 million investment which operates 27 motorway service stations across the UK.
The South Mimms development is the third Welcome Break site in the UK to be re-launched with the brand’s new format and there are plans to refresh further sites in the Welcome Break estate over the coming year.