Welcome Break’s Charnock Richard site, located on the M6 in Lancashire, is one of only seven motorway service stations from across the country to have been awarded a top five star rating as part of VisitEngland’s annual Motorway Service Area Quality Scheme.
Also, 13 of Welcome Break’s other sites were awarded a four star rating, with the remainder all given a three star accreditation.
VisitEngland assessors anonymously visited all the operators’ individual sites twice over the last 12 months and completed a thorough quality report. On each visit, the assessor looked at the whole of the customer journey, from initial arrival right through to the use of facilities, retail and catering outlets, to departure.
CEO Rod McKie, said: “We strive to offer customers an exceptional experience every time they visit, incorporating top food brands such as Starbucks and Waitrose with our clean, comfortable surroundings and friendly, approachable staff.
“We’ve particularly focused on ensuring there is a wide range of food options to suit every customer’s preference, and this can be seen on a wider scale across our portfolio as we revamp our sites and open new food courts.”
Welcome Break is an independent motorway service operator and has 27 sites across the UK. Welcome Break sites are open 24 hours a day, 365 days a year and attract 80 million motorway customers annually.