The first Ed’s Easy Diner site will launch at South Mimms, located on junction 23 of the M25 in Hertfordshire, in early 2016.
Rod McKie, CEO of Welcome Break, said: “I am very excited about this partnership as it will bring huge value to our customers’ experience.
“We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices.
“This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality.”
CEO of Ed’s Easy Diner, Ivan Schofield, said: “Diners and drivers have historically gone hand in hand and I’m delighted to announce our partnership with Welcome Break – an iconic motorway service station brand. We’re looking forward to opening our first Ed’s in South Mimms this spring with hopefully more to follow."
Ed’s Easy Diner has 52 Diners and one Shake Stand across the UK.