Creating a senior management team reporting into UK & Ireland sales director Jonathan Butler the new structure will focus the team on key business areas. The appointments include:
- Bill Perry is promoted to head of regional sales
- James Benger assumes the lead culinary role as head of culinary UK & Ireland
- Alistair Farquhar’s new role as national key accounts director
Butler said: “Since joining Welbilt last year, I’ve used my first 12 months to immerse myself in the business and get a thorough understanding of our brands and our sales network.
“We’ve just launched our Fit Kitchen concept which is going to be the unifying platform for our business, and this new sales structure sets clear goals for the heads of business units which will allow each of them and their teams to really focus on their area.”
The internal promotions have created several new openings within the Welbilt sales team and we are actively recruiting within the market to fill these and start 2025 with a full team.