Weetabix has developed its e-commerce capability by reviewing product descriptions and optimising its product images to be compatible for website, mobile phone and app use. To support a data let Covid recovery, Weetabix has partnered with data platform Caterlyst to identify new business opportunities in the upcoming months.
Almost all of Weetabix’s products are classified as non-HFSS and 92% of the packaging is already recyclable.
Darryl Burgess, head of sales at Weetabix Food Company, said: “We’ve reviewed and revamped our foodservice offering in the past 12 months by identifying key trends for the post-Covid landscape; convenience; health; sustainability; value; and digital growth.
“We hope that our new dedicated website will become an integral tool to drive our customers’ business growth, by providing product information, sales aids to support customer conversations and through the direct link to their website.
“It will also give us the opportunity to talk about our responsible production and sustainability initiatives, as we know this is really important for the foodservice channel and for consumers.”