As a BRITA qualified water sommelier, Scoles is a long-time champion of the importance of chemistry and water sensory in providing the best filtration solutions for BRITA’s customers.
Speaking about her appointment Scoles said: “As we head into 2023, businesses face a host of challenges and I look forward to working with my very talented team of experts to minimise the issues connected with machine maintenance and equipment longevity. We’ll also be working to introduce a first-of-its-kind filtration system to the market and continuing to shine a spotlight on the incredible power of BRITA filtered water.”
Prior to joining BRITA, Scoles has spent her career immersed in the food and beverage sector at Britvic plc, brewery Anheuser-Busch, and on-trade supplier Matthew Clark.
David Hall, managing director of BRITA UK, added: “Not only has Samantha made a huge impact on BRITA’s sales so far, but her passion for projects such as the BRITA Water Academy and our UK Wellbeing Strategy has seen her improve the quality of our work and culture. I am thrilled to welcome Samantha onto the UK leadership team as our new sales director.”