Both the tennis star and the shortbread brand started small, in little Scottish towns and through years of dedication and hard work honing their craft have gone on to achieve international recognition. The partnership will debut with a black and white campaign, launching on 30th June to coincide with the start of Wimbledon.
Murray said: “I am proudly Scottish, and partnering with Walker’s, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I’ve achieved, which is something I share with Walker’s. It’s a real honour to be part of this next chapter for such a well-loved Scottish brand.
“I’ve been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread. Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker’s Shortbread always transports me back home.”