The lunch campaign, which kicked off on April 12th and will run until July 11th, gives operators the chance to drive lunchtime sales and Walkers has partnered with coupon and voucher services providers, Valassis allowing consumers to redeem their free lunch in thousands of participating foodservice outlets nationwide.
Ayman Nasreldin, Director of Out of Home at PepsiCo comments: “Lunch remains one of the most important day part opportunities for foodservice operators, representing 46.7% of the sales of the total market . Walkers is helping the out of home channel take advantage of this opportunity by launching one of our biggest ever lunch campaigns which will help to maximise lunchtime sales.
"Walkers is known for inspiring campaigns, and this launch is being supported by an exciting advertising and marketing campaign to engage the foodservice market.”
Promotional packs of Walkers crisps will include a ‘1 in 6 wins a free lunch’ on pack flash and a unique 12 digit code . Consumers will then need to enter the code on the Walkers website - www.walkers.co.uk/lunch - or text 85101 (UK) or 50888 (ROI) to find out if they are one of the lucky 1 in 6 winners of a free lunch.
Consumers can redeem their free lunch in a number of ways including coupons, the Walkers website or mobile phone app Shopitize. The £4 lunch can be redeemed against Walkers crisps plus any food item (plus a soft drink if you wish).
Walkers is encouraging operators to sign up to the offer now to avoid missing out at www.walkers1in6lunch.com.