While packed lunches are a convenient option for schoolchildren, research has shown that their nutritional content can be poor. Research found fewer than two in every 100 packed lunches eaten in English primary schools met nutritional standards and just one in five had any vegetables or salad included.
The collaboration has been launched as part of Veg Power’s ‘Simply Veg’ campaign to support parents to get more vegetables into the diet of their families.
Dan Parker, chief executive of Veg Power, said: “It can be incredibly difficult for parents to provide their kids with nutritious packed lunches particularly on a budget.
“We hope these Kung Fu Panda materials engage parents and kids alike and steer them towards healthier and more affordable lunchbox options. We’re thrilled to have DreamWorks on board supporting our Simply Veg campaign to help parents and carers across the nation.”