The trademark is for products free from animal-derived ingredients, cross-contaminations during production, GMOs, animal testing either directly or via commissioned processes.
Vanessa Brown, head of business and catering services at the Vegetarian Society, said: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty.
“We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials.”
The Vegetarian Society will promote products with the accredited trademark, featuring in the organisation’s communications and on social media channels.
The announcement come as increasing numbers of consumers are choosing vegan lifestyles, with the number of Google searches for ‘vegan foods’ quadrupling over the last four years.
Established in 1847, The Vegetarian Society is the oldest vegetarian organisation in the world.