15th Nov 2024 - 05:00
Image
Abstract
The Vegetarian Society has created a Plant-Based Trademark to be the gold standard of plant-based accreditation, it goes above and beyond the proposed ISO definition offering manufacturers and customers the assurances they are looking for.
The trademark was rolled out at the Plant Based Expo on 13th November 2024. This will be followed by an international roll-out. The Plant-Based Trademark must have no animal ingredients but offers an extra dimension where products must have a key plant-based characteristic as well.
Vanessa Brown, head of trademarks at the Vegetarian Society, said: “Developments in the marketplace see customers looking for terminology which feels acceptable. ‘Plant-Based’ is a term which resonates with them.
“The Plant-Based Trademark offers checking, registration and trademark services for products who would like to use Plant-Based wording, backed up by our trusted third-party certification to give customers the confidence to make informed purchases.”