Veganuary offered its support and guidance in multiple formats, including 31 daily coaching emails, a weekly podcast, a series of 31 daily coaching videos on YouTube, social media channels in English, German, Spanish and Portuguese as well as retail products including the official Veganuary Cookbook and the Vegan Kit.
Globally, more than 1.8m people chose to actively receive Veganuary’s resources and support via one or more of these channels. Veganuary has calculated that roughly 25 million people worldwide chose to try vegan this January.
Toni Vernelli, Veganuary’s head of communications, said: “It is incredibly inspiring to see Veganuary’s participation and influence continue to grow around the world.
“As people become more aware of the incredible impact our food choices have on the health of our planet, attitudes towards veganism are changing everywhere and Veganuary’s friendly, non-judgmental, just give it a go for a month and see what you think approach has undoubtedly played an instrumental role in this shift.”