According to a survey carried out by Ipsos, 3% of respondents now identify as following a vegan or plant-based diet translating to approximately two million people in the UK. Younger age groups, particularly those aged 16-44, are leading this shift being twice as likely to identify as vegan compared to older generations.
The survey revealed that 10% of people in the UK now follow diets that reduce or eliminate animal products in some way, whether vegetarian, pescetarian, or plant-based, reflecting a broad, collective movement toward more mindful and sustainable eating habits.
The Vegan Society is launching an exciting new virtual reality campaign later this month: The Future is Vegan. This initiative aims to create a positive visualisation of a vegan world in order to show people the benefits they could expect to see in terms of animal rights, the climate, biodiversity, land use and human health.
Claire Ogley, head of campaigns, policy, and research at The Vegan Society, said: “Eighty years ago, veganism was a bold vision shared by a handful of people who believed in a more compassionate way of living. Today, millions in the UK are embracing plant-based diets, with this shift being led primarily by younger generations. We see a future where veganism is a part of everyday life and we’re proud to lead the way, inspiring a future that is sustainable, ethical, and vegan.”
To find out more about TVS or to join the society visit www.vegansociety.com. Membership is free to people under the age of 26.