The new role has been made to drive forward Vacherin’s vision to deliver engaging and customer-centric coffee experiences that mirror London’s diverse coffee scene. He will be aiming to shape a rich coffee culture that celebrates the art and science of coffee making, inspiring Vacherin’s barista community, clients and customers.
Previously Marc-Pierre was board director at Speciality Coffee Association of Europe (SCAE) and World Barista Championship (WBC) head judge. Key initiatives include:
- Barista Assembles: Monthly barista community gatherings to develop knowledge and skills through external enrichment opportunities that provide insights into brewing techniques and trends.
- Certificated in-house training: Skills investment for all Vacherin baristas to cement the foundations for culture, consistency, quality & excellence.
- Vacherin Barista Academy: Vacherin’s training programmes and career pathways will range from trainee and barista to head barista, master barista and barista coach.
- Coffee competitions: Designed to inspire camaraderie and continuous improvement, Vacherin’s coffee challenges push the boundaries of baristas’ skills and capabilities.
- Innovation in Flavour: Ongoing coffee concept creation, from traditional brews to seasonal specials and innovative menu development to keep Vacherin’s offer fresh and exciting.
Marc-Pierre commented: “Historically, workplace catering as a business sector was not known for its avant-garde approach to coffee so when I was asked to work with Vacherin, I was intrigued and keen to learn more. It soon became apparent that Vacherin is committed to creating and building an authentic and contemporary coffee culture.
“Our core objectives are to match and then supersede the high street for the quality of our drinks, the professionalism of our service and to deliver a truly contemporary coffee experience for our clients and their colleagues.
“The team at Vacherin really are a great bunch; superbly professional yet engaging and fun to work with. There's an extremely strong, vibrant culture of innovation; a diverse client base all at the top of their game and a challenging opportunity to move the needle. I'm delighted to be part of the team and relishing what we can do together.”