18th Jul 2019 - 09:04
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Food-to-go brand URBAN eat has launched new recipes and flavours, including the new Street and Deli ranges, which aim to capitalise on the latest food trends.
The brand relaunch will be supported by a £5 million investment across a multi-channel campaign.
The updated look will be available from 19 August, and features:
- URBAN eat Core: Contains all the URBAN eat favourites, a new premium range and a light range under 400 calories.
- URBAN eat Deli: A mix of hot and cold Deli style products including toasties, paninis and Smoked salmon & cream cheese bagel.
- URBAN eat Street: ‘Innovative’ food full of flavour inspired by the latest food trends. Products include bacon naan, vegan bean burrito and mozzarella & tomato topped flatbread.
- URBAN eat Roots: Range of wraps, vegetarian & vegan sandwiches.
Wayne Greensmith, head of category marketing at Adelie Foods, said: “We may already be the UK’s biggest sandwich brand, but with this relaunch we believe we can deliver strong growth for our customers and bring our products to more people than ever before.
“Every product in the range has been benchmarked to make it our tastiest range ever - we’ve already had fantastic customer feedback.
Sustainability has played a key role in the new range. At least two trees are planted for every tree used and 95% of the sandwich range has a four-day shelf life to reduce food waste.