As part of its effort to offer the ‘best on-shelf appeal in the market’ URBAN will feature a city skyline in a variety of colours on the front of their sandwich packages.
The new range from the Adelie Foods brand will include chicken tikka bhaji, three new halal and two gluten-free sandwiches, while hospitality caterers will have a new choice of gluten-free, halal and vegan platters.
John Want, marketing director at Adelie Foods, comments: “This relaunch is one of our biggest campaigns to date, and we are confident it will unlock massive sales opportunities for retailers across the UK.
“We recognise that this is an important time for the food to go market. With more on offer than ever before consumers are changing their shopping habits - in particular there has been a rise in earlier lunchtimes (from 11am) and the purchase of lunch options in the morning.
“Therefore, getting the early offering right and stocking a strong range of trusted, quality sandwiches such as URBAN eat is key. Consumers will always pay more for superior taste.”