After launching its first major advertising campaign last year, Upper Crust, which is owned and operated by food travel expert SSP UK, has raised the bar for sandwich marketing with solid advertising across the capital over the last 18 months.
The latest activity, which includes print advertising and tube card panels across London, features a series of festive messages such as “treat yourself to a meaty gift” and “the Christmas lunch, without the really bad Christmas music.”
The campaign has been created by Sell Sell to promote the brand’s new range of winter-inspired, meaty baguettes including roast turkey breast (with all the trimmings), British roast beef with horseradish mayonnaise and British hog roast with Bramley apple sauce.
Running through November and December, it is part of an ongoing investment worth £500,000 to communicate the quality of Upper Crusts baguette offer. It includes print advertising in the London Evening Standard and The Metro, together with more than 4,000 tube card panels on trains across the London Underground system.
Sarah Jezard, chief marketing officer for SSP UK, said: “This latest campaign, like others before it, is a demonstration of our commitment to the Upper Crust brand - and to the food travel market in general.
“Using all of SSP’s global expertise in travel locations, we have been able to engineer tailored campaigns specifically to the needs of time-pressured commuters. Using tongue-in-cheek humour and a targeted approach, each campaign has engaged consumers and delivered results.”