13th Mar 2014 - 08:32
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United Coffee UK & Ireland has announced plans to rebrand and change its name to UCC Coffee UK & Ireland.
The change of identity, effective from 1 April, will align the brand globally and reflect the company’s expanding portfolio of products and services as the UK’s leading ‘Total Coffee Solution’ provider.
Elaine Higginson, managing director, said: "The name change will give us a single identity around the world and a strong base to move forward. As well as the new logo, we’ve also included a new strapline ‘The Total Coffee Solution’. This reflects our focus to put the customer and coffee at the heart of everything we do.
“Only the name is changing. Our new brand identity won’t change who we are. Our customers will still be able to talk to the same people and receive the same levels of customer service.”
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