OnePoll statistics reveal that the typical Irish consumer drinks on average 15% more coffee than tea in a year, and buys on average three cups of coffee per week.
The majority of Irish consumers prefer certified coffees when and where possible and it seems age and taste buds are a dominant force in Irish coffee drinking habits.
Further results show that 9/10 consumers said taste is the most important factor when deciding where to purchase a coffee, followed by quality, then price, and men are likely to buy more cups of coffee every week, women buy more coffee at work.
Other highlights have found that latte is the popular choice for 18-24 year olds whilst 35-44 go for cappuccino and over 55’s enjoy Americano and over 55’s are the biggest consumers of coffee in restaurants and pubs.
Elaine Higginson, managing director of United Coffee UK & Ireland commented: “The Irish coffee market continues to see significant growth, consumers are drinking more coffee and are demanding better quality, which is supported buy our OnePoll research.
“We are excited to announce that the United Coffee brand Coopers coffee company, is launching into one of the leading food distributors in Ireland, Pallas Foods. We like to be one step ahead of the competitors and launching Coopers into the Irish market will give us the opportunity to tap even further into this growing market and give consumers great tasting, high quality coffees.”
United Coffee will be attending Catex this year, where the team will be showing customers how they can get ahead of the game by sharing knowledge on how to build a successful and profitable coffee offer through commercial advice, marketing design, barista training, award winning products and equipment to increase coffee sales and market share and generate more profit from every cup.