With 500 million children currently at risk of malnutrition across the world, James Allred, channel manager at Unilever Food Solutions UK, explained how the company is working towards supporting this global issue.
To meet this target, throughout April to June and September to December this year, for every tracked case of Knorr Create More Sauce sold into schools Unilever Food Solutions will donate 10 school meals to this campaign.
For school caterers who really want to get behind the initiative, they will also provide a fundraising kit to help raise awareness during World Hunger Awareness in May (20-24 May) and World Food Week in October (14-18 October). The kit is packed with emotive and educational promotional materials; recipes to engage students; and fundraising ideas that will help schools raise money.
“We recognise that as both a business and individuals we have a responsibility to do things efficiently, effectively and sustainably. In 2010 we launched our Sustainable Living Plan, with a pledge to help one billion people across the globe improve their health and wellbeing by 2020. It’s a huge challenge, but one we’re 100% committed to.
“This year we’re working harder than ever to achieve this goal and have partnered with the World Food Programme - the largest humanitarian agency fighting hunger worldwide - to support its school feeding programme, Project Laser Beam, and provide over 150,000 school meals to children in Indonesia.”
He continued: “Fundraising is fun, and we really hope that schools will get behind this initiative and organise activities to support this. We’ve listed lots of ideas on our website including sponsored silences (the teachers’ favourite!); cake sales; or getting creative and making birthday and thank you cards – there’s definitely something for everyone.
“It costs 20p to pay for a meal for one school child in Indonesia. Schools don’t need to charge lots of money to get involved in raising additional funds. We believe that working together we can make a positive difference to this worthy cause and hope school caterers across the country feel the same.”