Calculating the salt reduction on sales last year, Knorr has removed over a tonne of salt across the UK Knorr 1-2-3 Soup range.
Emma Quinn, category marketing manager explained: “We were keen to ensure our dehydrated soup range met the 2012 salt targets set by the Department of Health UK to give both us and our customers confidence they are able to provide their consumers with great tasting salt compliant soups. Not only have we met the salt targets, our expert development chefs worked to improve the consistency and taste of the entire range.
“The new recipes are also our quickest to prepare with no pre-mixing required. Simply add the soup powder to cold water, bring to the boil, simmer for a few minutes and stir. Ready in six minutes – simple as that!
“It wasn’t a quick development, we challenged our development chefs to not only meet the salt targets but make each of the products more tasty than they were before.”