Working with its partners the non-profit organization Save the Children, the charitable organisation ME to WE and flavour producer Symrise, when consumers purchase Wall's ice cream, they will be supporting the campaign.
During campaign, consumers will find a ‘Track Your Impact’ code on Wall's ice cream in the UK. With this, they can learn about their contribution to Wall's projects in schools in the UK and in vanilla-growing communities in Madagascar.
The initiative currently reaches over 40,000 people in 76 villages and
Wall's is seeking to expand these projects.
“We can make a difference with our Vanilla for Change program for vanilla farmers in Madagascar as well as young people in the UK. Now all Wall's connoisseurs can see which Malagasy farmers they are helping with our program. Our partnership with the WE schools also inspires young people to invest in their education,” said Sebastian Munden, managing director of Unilever in the United Kingdom.