The hospitality sector trade body says its new logo is a symbol of the modernity and dynamism of the newly merged association.
The event will be held on July 9 and will be hosted by Principal Hotel Company at the Grand Connaught Rooms in London. It will provide delegates with the vision of what UKHospitality intends to deliver on behalf of the 200,000 businesses it represents.
The annual summer conference is for the entire industry, where business leaders gather to discuss opportunities, exchange ideas and explore the potential for collaboration with government.
UKHospitality chief executive, Kate Nicholls, said: “We are very excited to be unveiling our new logo and announcing an event to formally bring our diverse membership together for the first time under the UKHospitality umbrella. Shaping the Future is the perfect platform for us to detail our plans on how we will champion the UK’s hospitality businesses, which operate across the UK – from FTSE 100 enterprises to multi-site and independent single-site operators."
UKHospitality is the new trade body representing the UK’s hospitality sector, established following a merger approved in February 2018 between the Association of Licensed Multiple Retailers and the British Hospitality Association.