During UK Coffee Week restaurants, coffee shops and public sector caterers come together to celebrate all things coffee while raising money for Project Waterfall.
The initiative has raised £750,000 to date and it aims to end water crises in coffee-growing communities around the world. The money raised has helped fund six new projects and ‘changed’ 28,000 lives.
Founder Jeffrey Young said: “As we all know coffee shops and the whole hospitality industry have been hit hard in the past six months. As a result of this, demand for coffee beans has declined during the crisis impacting our coffee-growing communities.
“UK Coffee Week is about celebrating our nation’s coffee industry as well as supporting our coffee-growing communities, and we feel that this is now more important than ever before. We are pulling out all the stops for UK Coffee Week 2020 with in-store activity, coffee-making tutorials, and a host of online events and competitions.”