Lynne Elliot, chief executive of the Vegetarian Society, said: “This year we’re delighted to have The Hairy Bikers on board for National Vegetarian Week! We think the endearing duo are the ideal guys to help us encourage more people to give veggie food a go for week.”
The Hairy Dieters Go Veggie cookbook will be published on May 18th and, as part of the campaign, the hairy bikers will be featured on posters, the website and social media to encourage the general public to try vegetarian food for the week.
The Hairy Bikers said: “As cooks, we’ve always appreciated our veg and they’re a hugely important part of our cooking. And lately, without really thinking about it, we’ve been eating less meat.
“The more we learn about cooking great food, the more we enjoy making use of all the amazing produce that’s on offer and creating dishes where vegetables, pulses and other plant foods are the stars of the show. That’s why we’re getting stuck into National Vegetarian Week this year…and we think you should too!”
The Vegetarian Society, established in 1847, is a registered charity that offers support and resources to vegetarians and promotes the vegetarian lifestyle.