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The company with be donating 1p per pot sold to Action Against Hunger for the entire year, and a full marketing package with POS material that will be available to customers so they can promote it in-house too. There is also a full range of world recipes that have been created specifically for the campaign.
Lee Personius, managing director at Tugo said: “We are committed to helping those less fortunate across the world and are very excited to be launching our latest campaign, World 4ork Day, in partnership with Action Against Hunger, a humanitarian organisation fighting hunger and malnutrition across the globe.”
World Food Day is celebrated globally every year on 16 October to commemorate the founding of the Food and Agriculture Organization of the United Nations, an organisation committed to eliminating world hunger and seeking sustainability within the food industry.
Matthew White, director of fundraising & communications at Action Against Hunger added: “We are delighted to announce our newest charity partnership with 4ork / Tugo; their support will help Action Against Hunger fight hunger around the world. We’re really excited about collaborating with an organisation that loves food as much as we do.”