21st Aug 2007 - 00:00
Abstract
An annual survey for Marketing magazine has shown that companies responding to consumer demands for healthy food and drink products fare better than those that have not embraced the healthy approach.
"It's clear which way the wind is blowing - brands ignore the trend toward health at their peril," says Lucy Barrett, deputy editor of Marketing. "Savvy companies such as Walkers and McCain have responded and are now thriving. This year's figures show that consumers are only too willing to punish brands that don't take similar steps."
RankBrand2007 Sales (£m)2006 Sales (£m) 1Kellogg's550-55530-35 2Heinz520-5525-30 3Walker's Crisps490-95465-70 4Cadbury490-95495-500 5Birdseye465-70470-75 6Coca-Cola430-35400-05 7Muller425-30420-25 8Warbutons390-95330-35 9McVitie's340-45320-25 10Hovis335-40305-10