The organisation claims hens naturally lay a range of sizes, and wants shoppers to purchase medium or mixed weight eggs rather than large.
As such, it has written to 50 high-profile chefs and bakers, including Jamie Oliver, Tom Kerridge, Michel Roux Jr., Delia Smith and Raymond Blanc, to back the campaign and support BFREPA’s message that “bigger isn’t always better.”
Chairman James Baxter said: “(Britain) is a nation of food lovers and that is driven on by the fantastic chefs and bakers that we have in this country.
“Free range eggs are a staple of British diets, but shoppers have become obsessed with getting the biggest egg they can.
“Egg size can be affected by a number of variables (such as the weather, diet and light levels) as farmers’ bird welfare is our number one priority and we want to allow hens to lay what comes naturally.
“We hope that these letters will resonate with chefs and bakers who are in positions of influence but, more importantly, who care deeply about how food is produced.
“As the size of an egg increases, it contains a greater proportion of white, rather than yolk, which is were the bulk of the nutritional value is contained,” so there is often ‘very little difference’ between sizes, he concludes.
Last year BFREPA commissioned the below video: ‘Why we should all try buying mixed weight and medium egg boxes’ to promote the message: