Too Good To Go took over digital screens and the socials of Leon, CJ Lang & Son SPAR Scotland, Central England Co-Op and Tortilla to draw attention to the fact that more than a third of all food produced ends up wasted.
The International Day of Awareness of Food Loss and Waste was founded in 2019 by the United Nations and FAO to call to action the public and businesses to prioritise efforts to cut food loss and waste, in an effort to mitigate climate change, support food security and improve nutrition.
Sophie Trueman, managing director UK & Ireland for Too Good To Go, said: “We’re so pleased to have so many of our partners join us to mark the International Day of Awareness of Food Loss and Waste this year. Reducing the amount of food we throw away has never been more timely in the midst of growing concerns over food prices and the climate, making this year’s awareness day the most vital yet.
"At Too Good To Go, we’re all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too. I’m looking forward to seeing how these activities will help to inspire the public and businesses alike to join us and take action against food waste.”