VegPower takes the unique approach of agreeing with children that vegetables are evil and taking over the world. The campaign encourages children the only way to beat them is to eat them in an attempt to increase vegetable consumption amongst young people.
The best entries will receive cash prizes for the catering teams. The winner of this commendable honour will be announced at the LACA Awards, which will include a gala dinner for the winner and their guest. The prize, along with a trophy, will be presented by Veg Power and Tilda.
Annette Coggins, head of foodservice at Tilda UK, said: “Over the years, school chefs have wowed us with their creativity and passion to provide children with nutritious and delicious veg inspired dishes.
“As the official sponsor of the Caterers’ Challenge 2022 we want to recognise all these fantastic efforts and celebrate our school caterer heroes. With your help, Veg Power with ITV will be inspiring one million primary pupils to eat more veg, as well as encourage more families to cook together at home too.
“With so much creativity in our school kitchens we’re really looking forward to the competition and seeing what ‘vegelicious’ inspired dishes are cooked up, with a little help from nutritious Tilda rice.”
This year will also feature the Tilda Challenge asking school chefs to create a dish that shows the perfect balance of veg and rice. The winning recipe will appear alongside Jamie Oliver, Sir Paul McCartney, Marcus Rashford and dozens of other famous chefs on Veg Power’s recipe site and be sent to thousands of families to try at home.
Dan Parker, chief executive of Veg Power, added: “We are delighted to be working with Tilda to celebrate the great work of school catering teams. School caterers have such an important part to play in school life and children’s diet. Every year we are blown away by their creativity, passion and dedication to the kids.”
School caterers can enter by visiting www.EatThemToDefeatThem.com and uploading a video or photos by the 10th April 2022. All valid entries will be awarded a framed certificate for taking part and supporting the initiative.